Color

#d95add

#d95add
hex#d95add
rgbrgb(217, 90, 221)
hslhsl(298, 66%, 61%)
oklchoklch(0.677 0.22 326.5)
Closest name: Barbiecore (#e15acb)Relative luminance 0.2728

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5edd5a

#975add · #dd5aa0

#ddd95a · #5addd9

Split-complementary

Open in tool →

#a0dd5a · #5add97

#dd975a · #5edd5a · #5aa0dd

Contrast

#d95add as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #c62acb as the text (4.57:1)
  • AAA: use #941f98 as the text (7.22:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.46:1passpassfail
  • AAA: use #dc67e0 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d95add as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d95add reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d95add
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d95add and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d95add-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md