Color

#d94a12

#d94a12
hex#d94a12
rgbrgb(217, 74, 18)
hslhsl(17, 85%, 46%)
oklchoklch(0.602 0.189 38.2)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.1969

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12a1d9

#d9123d · #d9ae12

#12d94a · #4a12d9

Split-complementary

Open in tool →

#12d9ae · #123dd9

#3dd912 · #12a1d9 · #ae12d9

Contrast

#d94a12 as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #d04711 as the text (4.57:1)
  • AAA: use #9c350d as the text (7.17:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.94:1passpassfail
  • AAA: use #ef703e as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d94a12 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d94a12 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d94a12
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d94a12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d94a12-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md