Color

#d728ae

#d728ae
hex#d728ae
rgbrgb(215, 40, 174)
hslhsl(314, 69%, 50%)
oklchoklch(0.607 0.241 340.1)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.1902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28d751

#a928d7 · #d72856

#aed728 · #28aed7

Split-complementary

Open in tool →

#56d728 · #28d7a9

#d7a928 · #28d751 · #2856d7

Contrast

#d728ae as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #d327ab as the text (4.52:1)
  • AAA: use #9f1d81 as the text (7.08:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.8:1passpassfail
  • AAA: use #e368c7 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d728ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d728ae reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d728ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d728ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d728ae-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md