Color

#d723bc

#d723bc
hex#d723bc
rgbrgb(215, 35, 188)
hslhsl(309, 72%, 49%)
oklchoklch(0.612 0.253 335.7)
Closest name: Explosive Purple (#cc11bb)Relative luminance 0.1928

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23d73e

#9823d7 · #d72362

#bcd723 · #23bcd7

Split-complementary

Open in tool →

#62d723 · #23d798

#d79823 · #23d73e · #2362d7

Contrast

#d723bc as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #ce22b4 as the text (4.65:1)
  • AAA: use #9e1a8a as the text (7.07:1)
  • AA: or shift the background to #0a0a0a (4.58:1)
Aaon black
4.86:1passpassfail
  • AAA: use #e665d3 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d723bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d723bc reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d723bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d723bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d723bc-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md