Color

#d694ff

#d694ff
hex#d694ff
rgbrgb(214, 148, 255)
hslhsl(277, 100%, 79%)
oklchoklch(0.771 0.162 311.5)
Closest name: Diva (#c9a0ff)Relative luminance 0.427

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bdff94

#a094ff · #ff94f3

#ffd694 · #94ffd6

Split-complementary

Open in tool →

#f3ff94 · #94ffa0

#ffa094 · #bdff94 · #94f3ff

Contrast

#d694ff as textRatioAAAA largeAAAFix
Aaon white
2.2:1failfailfail
  • AA: use #af2eff as the text (4.51:1)
  • AAA: use #8400d6 as the text (7.11:1)
  • AA: or shift the background to #424242 (4.57:1)
  • AAA: or shift the background to #242424 (7.05:1)
Aaon black
9.54:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d694ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d694ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d694ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d694ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d694ff-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md