Color
#d52023
#d52023rgb(213, 32, 35)hsl(359, 74%, 48%)oklch(0.561 0.213 27.1)Colors that go with #d52023
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d52023: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d52023 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d52023: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #d52023 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #d52023 in 5 real palettes, including Maple and Wired's brand system, as the accent.
Blue #0000ff
shipped9 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #d52023, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #d52023 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #d52023: 13 real palettes, including State Farm's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Real palettes that use #d52023
Tints & shades
Harmonies
Contrast
| #d52023 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.17:1 | pass | pass | fail |
|
Aaon black | 4.06:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d52023 as the background.
Brands using this color
- Burberrysecondary · #d5151f · Δ0.753
- MAC Cosmeticssecondary · #da1717 · Δ1.123
- State Farmprimary · #d62311 · Δ1.222
- GitHubdanger · #cf222e · Δ1.48
- Foot Lockersecondary · #d12e20 · Δ1.52
- Budweiserprimary · #dc041c · Δ1.605
- Coinbasedanger · #cf202f · Δ1.624
- Codecademyaccent · #dc2626 · Δ1.675
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.717
- Pinterestsecondary · #dd0e0e · Δ1.772
- M&M'ssecondary · #d70100 · Δ1.816
- Tim Hortonssecondary · #d0142c · Δ1.883
Fonts for this mood
#d52023 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d52023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d52023-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md