Color

#d44071

#d44071
hex#d44071
rgbrgb(212, 64, 113)
hslhsl(340, 63%, 54%)
oklchoklch(0.598 0.187 4.7)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40d4a2

#d440bb · #d45840

#71d440 · #4071d4

Split-complementary

Open in tool →

#40d458 · #40bbd4

#bbd440 · #40d4a2 · #5840d4

Contrast

#d44071 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #d33c6e as the text (4.52:1)
  • AAA: use #a2254f as the text (7.21:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #e07699 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d44071 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d44071 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d44071
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d44071 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d44071-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md