Color

#d40df2

#d40df2
hex#d40df2
rgbrgb(212, 13, 242)
hslhsl(292, 90%, 50%)
oklchoklch(0.632 0.297 321.2)
Closest name: Flirtatious Flamingo (#cc22ff)Relative luminance 0.207

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bf20d

#610df2 · #f20d9e

#f2d40d · #0df2d4

Split-complementary

Open in tool →

#9ef20d · #0df261

#f2610d · #2bf20d · #0d9ef2

Contrast

#d40df2 as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #c70ce4 as the text (4.56:1)
  • AAA: use #9809ae as the text (7.03:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #e25af6 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40df2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40df2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40df2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40df2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40df2-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md