Color

#d40cc0

#d40cc0
hex#d40cc0
rgbrgb(212, 12, 192)
hslhsl(306, 89%, 44%)
oklchoklch(0.601 0.265 333.7)
Closest name: Explosive Purple (#cc11bb)Relative luminance 0.1807

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd420

#840cd4 · #d40c5c

#c0d40c · #0cc0d4

Split-complementary

Open in tool →

#5cd40c · #0cd484

#d4840c · #0cd420 · #0c5cd4

Contrast

#d40cc0 as textRatioAAAA largeAAAFix
Aaon white
4.55:1passpassfail
  • AAA: use #9f0990 as the text (7.2:1)
Aaon black
4.61:1passpassfail
  • AAA: use #f54de4 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40cc0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40cc0 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40cc0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40cc0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40cc0-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md