Color

#d40cb6

#d40cb6
hex#d40cb6
rgbrgb(212, 12, 182)
hslhsl(309, 89%, 44%)
oklchoklch(0.596 0.259 336.6)
Closest name: Explosive Purple (#cc11bb)Relative luminance 0.1764

Colors that go with #d40cb6

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd42a

#8e0cd4 · #d40c52

#b6d40c · #0cb6d4

Split-complementary

Open in tool →

#52d40c · #0cd48e

#d48e0c · #0cd42a · #0c52d4

Contrast

#d40cb6 as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #9f0989 as the text (7.31:1)
Aaon black
4.53:1passpassfail
  • AAA: use #f551dc as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40cb6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40cb6 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40cb6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40cb6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40cb6-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md