Color

#d40cb3

#d40cb3
hex#d40cb3
rgbrgb(212, 12, 179)
hslhsl(310, 89%, 44%)
oklchoklch(0.594 0.257 337.4)
Closest name: Explosive Purple (#cc11bb)Relative luminance 0.1751

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd42e

#910cd4 · #d40c4f

#b3d40c · #0cb3d4

Split-complementary

Open in tool →

#4fd40c · #0cd491

#d4910c · #0cd42e · #0c4fd4

Contrast

#d40cb3 as textRatioAAAA largeAAAFix
Aaon white
4.66:1passpassfail
  • AAA: use #a40a8a as the text (7.03:1)
Aaon black
4.5:1passpassfail
  • AAA: use #f551da as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40cb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40cb3 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40cb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40cb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40cb3-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md