Color

#d40860

#d40860
hex#d40860
rgbrgb(212, 8, 96)
hslhsl(334, 93%, 43%)
oklchoklch(0.561 0.222 6.2)
Closest name: Beet Wave (#d4265d)Relative luminance 0.1502

Colors that go with #d40860

Steel Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08d47b

#d408c6 · #d41508

#60d408 · #0860d4

Split-complementary

Open in tool →

#08d415 · #08c6d4

#c6d408 · #08d47b · #1508d4

Contrast

#d40860 as textRatioAAAA largeAAAFix
Aaon white
5.25:1passpassfail
  • AAA: use #ac064e as the text (7.27:1)
Aaon black
4:1failpassfail
  • AA: use #e70869 as the text (4.64:1)
  • AAA: use #f95da0 as the text (7.1:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40860 as the background.

Brands using this color

Fonts for this mood

#d40860 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40860
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40860 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40860-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md