Color

#d401fe

#d401fe
hex#d401fe
rgbrgb(212, 1, 254)
hslhsl(290, 99%, 50%)
oklchoklch(0.638 0.308 318.6)
Closest name: Flirtatious Flamingo (#cc22ff)Relative luminance 0.2117

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bfe01

#5501fe · #fe01aa

#fed401 · #01fed4

Split-complementary

Open in tool →

#aafe01 · #01fe55

#fe5501 · #2bfe01 · #01aafe

Contrast

#d401fe as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #c301e9 as the text (4.67:1)
  • AAA: use #9401b2 as the text (7.23:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #e258fe as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d401fe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d401fe reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d401fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d401fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d401fe-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md