Color

#d397c2

#d397c2
hex#d397c2
rgbrgb(211, 151, 194)
hslhsl(317, 41%, 71%)
oklchoklch(0.747 0.091 337.3)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3988

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3a8

#c697d3 · #d397a4

#c2d397 · #97c2d3

Split-complementary

Open in tool →

#a4d397 · #97d3c6

#d3c697 · #97d3a8 · #97a4d3

Contrast

#d397c2 as textRatioAAAA largeAAAFix
Aaon white
2.34:1failfailfail
  • AA: use #b54f98 as the text (4.63:1)
  • AAA: use #8c3b75 as the text (7.01:1)
  • AA: or shift the background to #3d3d3d (4.64:1)
  • AAA: or shift the background to #1f1f1f (7.04:1)
Aaon black
8.98:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397c2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397c2 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397c2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397c2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397c2-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md