Color

#d31d41

#d31d41
hex#d31d41
rgbrgb(211, 29, 65)
hslhsl(348, 76%, 47%)
oklchoklch(0.559 0.21 18.5)
Closest name: crimson (#dc143c)Relative luminance 0.1511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dd3af

#d31d9c · #d3531d

#41d31d · #1d41d3

Split-complementary

Open in tool →

#1dd353 · #1d9cd3

#9cd31d · #1dd3af · #531dd3

Contrast

#d31d41 as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #ab1735 as the text (7.23:1)
Aaon black
4.02:1failpassfail
  • AA: use #e12349 as the text (4.54:1)
  • AAA: use #eb6f88 as the text (7.16:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d31d41 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d31d41 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d31d41
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d31d41 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d31d41-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md