Color

#d312ca

#d312ca
hex#d312ca
rgbrgb(211, 18, 202)
hslhsl(303, 84%, 45%)
oklchoklch(0.607 0.269 330.7)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1855

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12d31c

#7c12d3 · #d31269

#cad312 · #12cad3

Split-complementary

Open in tool →

#69d312 · #12d37c

#d37c12 · #12d31c · #1269d3

Contrast

#d312ca as textRatioAAAA largeAAAFix
Aaon white
4.46:1failpassfail
  • AA: use #ce12c5 as the text (4.65:1)
  • AAA: use #9b0d94 as the text (7.29:1)
  • AA: or shift the background to #050505 (4.57:1)
Aaon black
4.71:1passpassfail
  • AAA: use #f051e8 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d312ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d312ca reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d312ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d312ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d312ca-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md