Color

#d31249

#d31249
hex#d31249
rgbrgb(211, 18, 73)
hslhsl(343, 84%, 45%)
oklchoklch(0.556 0.215 14.9)
Closest name: Akari Red (#c90b42)Relative luminance 0.1476

Colors that go with #d31249

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12d39d

#d312a9 · #d33c12

#49d312 · #1249d3

Split-complementary

Open in tool →

#12d33c · #12a9d3

#a9d312 · #12d39d · #3c12d3

Contrast

#d31249 as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #ae0f3c as the text (7.16:1)
Aaon black
3.95:1failpassfail
  • AA: use #e6144f as the text (4.58:1)
  • AAA: use #f26990 as the text (7.2:1)
  • AA: or shift the background to #ededed (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d31249 as the background.

Brands using this color

Fonts for this mood

#d31249 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d31249
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d31249 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d31249-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md