Color

#d01190

#d01190
hex#d01190
rgbrgb(208, 17, 144)
hslhsl(320, 85%, 44%)
oklchoklch(0.572 0.234 347.8)
Closest name: mediumvioletred (#c71585)Relative luminance 0.1582

Colors that go with #d01190

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#11d050

#b011d0 · #d01131

#90d011 · #1190d0

Split-complementary

Open in tool →

#31d011 · #11d0b0

#d0b011 · #11d050 · #1131d0

Contrast

#d01190 as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #a50d73 as the text (7.23:1)
Aaon black
4.16:1failpassfail
  • AA: use #de129a as the text (4.66:1)
  • AAA: use #f25fc1 as the text (7.18:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d01190 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d01190 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d01190
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d01190 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d01190-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md