Color

#cc0030

#cc0030
hex#cc0030
rgbrgb(204, 0, 48)
hslhsl(346, 100%, 40%)
oklchoklch(0.534 0.215 21.2)
Closest name: Akari Red (#c90b42)Relative luminance 0.1305

Colors that go with #cc0030

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00cc9c

#cc0096 · #cc3600

#30cc00 · #0030cc

Split-complementary

Open in tool →

#00cc36 · #0096cc

#96cc00 · #00cc9c · #3600cc

Contrast

#cc0030 as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #b3002a as the text (7.12:1)
Aaon black
3.61:1failpassfail
  • AA: use #eb0037 as the text (4.59:1)
  • AAA: use #ff5c82 as the text (7.11:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cc0030 as the background.

Brands using this color

Fonts for this mood

#cc0030 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cc0030
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cc0030 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cc0030-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md