Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#c96b2c
#c96b2c
hex
#c96b2crgb
rgb(201, 107, 44)hsl
hsl(24, 64%, 48%)oklch
oklch(0.626 0.14 50.8)Closest name: chocolate (#d2691e)Relative luminance 0.2311
Colors that go with #c96b2c
Cadet Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
split-complementshippedCadet Blue is a split-complement of #c96b2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #c96b2c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dodger Blue #1e90ff
split-complementshippedDodger Blue is a split-complement of #c96b2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #c96b2c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #c96b2c in 6 real palettes, including Maple and Ember, as the accent.
Blue #0000ff
shipped6 real palettes, including Rolex's brand system and Glossier's brand system put Blue beside #c96b2c, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #c96b2c, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #c96b2c in 4 real palettes, including Redfin's brand system and Pizza Hut's brand system, as the lead colour.
Real palettes that use #c96b2c
Tints & shades
Harmonies
Contrast
| #c96b2c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.73:1 | fail | pass | fail | |
Aaon black | 5.62:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c96b2c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Homestead
Open in tool →Timber and olive for homes that photograph in golden hour; nothing here competes with a good listing photo.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Fonts for this mood
#c96b2c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #c96b2c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #c96b2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/c96b2c-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md