Color

#c96977

#c96977
hex#c96977
rgbrgb(201, 105, 119)
hslhsl(351, 47%, 60%)
oklchoklch(0.635 0.122 11.9)
Closest name: Berrylicious (#d75e6c)Relative luminance 0.2385

Colors that go with #c96977

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69c9bb

#c969a7 · #c98b69

#77c969 · #6977c9

Split-complementary

Open in tool →

#69c98b · #69a7c9

#a7c969 · #69c9bb · #8b69c9

Contrast

#c96977 as textRatioAAAA largeAAAFix
Aaon white
3.64:1failpassfail
  • AA: use #bf4f60 as the text (4.66:1)
  • AAA: use #963644 as the text (7.22:1)
  • AA: or shift the background to #1f1f1f (4.53:1)
Aaon black
5.77:1passpassfail
  • AAA: use #d1808c as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c96977 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c96977 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c96977
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c96977 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c96977-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md