Color

#c940ab

#c940ab
hex#c940ab
rgbrgb(201, 64, 171)
hslhsl(313, 56%, 52%)
oklchoklch(0.602 0.206 337.8)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.1902

Colors that go with #c940ab

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c95e

#a240c9 · #c94067

#abc940 · #40abc9

Split-complementary

Open in tool →

#67c940 · #40c9a2

#c9a240 · #40c95e · #4067c9

Contrast

#c940ab as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #c738a8 as the text (4.61:1)
  • AAA: use #972b80 as the text (7.06:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.8:1passpassfail
  • AAA: use #d874c2 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c940ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c940ab reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c940ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c940ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c940ab-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md