Color

#c77ab4

#c77ab4
hex#c77ab4
rgbrgb(199, 122, 180)
hslhsl(315, 41%, 63%)
oklchoklch(0.68 0.121 336.5)
Closest name: Fading Love (#c973a2)Relative luminance 0.2936

Colors that go with #c77ab4

Taupe, Cadet Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ac78d

#b47ac7 · #c77a8d

#b4c77a · #7ab4c7

Split-complementary

Open in tool →

#8dc77a · #7ac7b4

#c7b47a · #7ac78d · #7a8dc7

Contrast

#c77ab4 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #b54f9c as the text (4.6:1)
  • AAA: use #893975 as the text (7.23:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #c97eb6 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c77ab4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c77ab4 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c77ab4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c77ab4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c77ab4-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md