Color

#c5977d

#c5977d
hex#c5977d
rgbrgb(197, 151, 125)
hslhsl(22, 38%, 63%)
oklchoklch(0.713 0.066 50.8)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3548

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7daac5

#c57d86 · #c5bb7d

#7dc597 · #977dc5

Split-complementary

Open in tool →

#7dc5bb · #7d86c5

#86c57d · #7daac5 · #bb7dc5

Contrast

#c5977d as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #a26949 as the text (4.51:1)
  • AAA: use #784e36 as the text (7.14:1)
  • AA: or shift the background to #383838 (4.52:1)
  • AAA: or shift the background to #141414 (7.1:1)
Aaon black
8.1:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c5977d as the background.

Brands using this color

Fonts for this mood

#c5977d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c5977d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c5977d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c5977d-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md