Color

#c490da

#c490da
hex#c490da
rgbrgb(196, 144, 218)
hslhsl(282, 50%, 71%)
oklchoklch(0.729 0.118 315.5)
Closest name: Dreamy Candy Forest (#b195e4)Relative luminance 0.3674

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6da90

#9f90da · #da90cb

#dac490 · #90dac4

Split-complementary

Open in tool →

#cbda90 · #90da9f

#da9f90 · #a6da90 · #90cbda

Contrast

#c490da as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #a353c6 as the text (4.56:1)
  • AAA: use #8136a1 as the text (7.06:1)
  • AA: or shift the background to #383838 (4.66:1)
  • AAA: or shift the background to #171717 (7.13:1)
Aaon black
8.35:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c490da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c490da reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c490da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c490da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c490da-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md