Color

#c40df2

#c40df2
hex#c40df2
rgbrgb(196, 13, 242)
hslhsl(288, 90%, 50%)
oklchoklch(0.609 0.293 317)
Closest name: Flirtatious Flamingo (#cc22ff)Relative luminance 0.1843

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3bf20d

#520df2 · #f20dad

#f2c40d · #0df2c4

Split-complementary

Open in tool →

#adf20d · #0df252

#f2520d · #3bf20d · #0dadf2

Contrast

#c40df2 as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #c00ced as the text (4.65:1)
  • AAA: use #9109b3 as the text (7.26:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.69:1passpassfail
  • AAA: use #d964f7 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40df2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40df2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40df2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40df2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40df2-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md