Color

#c40903

#c40903
hex#c40903
rgbrgb(196, 9, 3)
hslhsl(2, 97%, 39%)
oklchoklch(0.518 0.209 29.4)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1194

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bdc4

#c4035d · #c46a03

#03c409 · #0903c4

Split-complementary

Open in tool →

#03c46a · #035dc4

#5dc403 · #03bdc4 · #6a03c4

Contrast

#c40903 as textRatioAAAA largeAAAFix
Aaon white
6.2:1passpassfail
  • AAA: use #b00803 as the text (7.29:1)
Aaon black
3.39:1failpassfail
  • AA: use #ec0b04 as the text (4.62:1)
  • AAA: use #fd645e as the text (7.16:1)
  • AA: or shift the background to #dedede (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40903 as the background.

Brands using this color

Fonts for this mood

#c40903 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40903
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40903 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40903-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md