Color

#c12b1a

#c12b1a
hex#c12b1a
rgbrgb(193, 43, 26)
hslhsl(6, 76%, 43%)
oklchoklch(0.531 0.189 30.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1314

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1ab0c1

#c11a5d · #c17e1a

#1ac12b · #2b1ac1

Split-complementary

Open in tool →

#1ac17e · #1a5dc1

#5dc11a · #1ab0c1 · #7e1ac1

Contrast

#c12b1a as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #a62517 as the text (7.25:1)
Aaon black
3.63:1failpassfail
  • AA: use #dc311e as the text (4.5:1)
  • AAA: use #ea7466 as the text (7.19:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c12b1a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#c12b1a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c12b1a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c12b1a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c12b1a-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md