Color

#c12573

#c12573
hex#c12573
rgbrgb(193, 37, 115)
hslhsl(330, 68%, 45%)
oklchoklch(0.544 0.199 356.3)
Closest name: Bottom of My Heart (#cc0077)Relative luminance 0.139

Colors that go with #c12573

Teal, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#25c173

#c125c1 · #c12525

#73c125 · #2573c1

Split-complementary

Open in tool →

#25c125 · #25c1c1

#c1c125 · #25c173 · #2525c1

Contrast

#c12573 as textRatioAAAA largeAAAFix
Aaon white
5.56:1passpassfail
  • AAA: use #a31f61 as the text (7.18:1)
Aaon black
3.78:1failpassfail
  • AA: use #d72d82 as the text (4.59:1)
  • AAA: use #e36da8 as the text (7.02:1)
  • AA: or shift the background to #e8e8e8 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c12573 as the background.

Brands using this color

Fonts for this mood

#c12573 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c12573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c12573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c12573-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md