Color

#bf73dd

#bf73dd
hex#bf73dd
rgbrgb(191, 115, 221)
hslhsl(283, 61%, 66%)
oklchoklch(0.678 0.168 315.7)
Closest name: Lavender (#b56edc)Relative luminance 0.2856

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91dd73

#8a73dd · #dd73c6

#ddbf73 · #73ddbf

Split-complementary

Open in tool →

#c6dd73 · #73dd8a

#dd8a73 · #91dd73 · #73c6dd

Contrast

#bf73dd as textRatioAAAA largeAAAFix
Aaon white
3.13:1failpassfail
  • AA: use #ab46d2 as the text (4.63:1)
  • AAA: use #872aac as the text (7.1:1)
  • AA: or shift the background to #2b2b2b (4.53:1)
Aaon black
6.71:1passpassfail
  • AAA: use #c178de as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf73dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf73dd-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md