Color

#bf4040

#bf4040
hex#bf4040
rgbrgb(191, 64, 64)
hslhsl(0, 50%, 50%)
oklchoklch(0.552 0.163 24.2)
Closest name: Bento Box (#cc363c)Relative luminance 0.1511

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bfbf

#bf4080 · #bf8040

#40bf40 · #4040bf

Split-complementary

Open in tool →

#40bf80 · #4080bf

#80bf40 · #40bfbf · #8040bf

Contrast

#bf4040 as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #9d3434 as the text (7.06:1)
Aaon black
4.02:1failpassfail
  • AA: use #c44f4f as the text (4.58:1)
  • AAA: use #d47d7d as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf4040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf4040 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf4040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf4040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf4040-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md