Color

#bf1297

#bf1297
hex#bf1297
rgbrgb(191, 18, 151)
hslhsl(314, 83%, 41%)
oklchoklch(0.547 0.228 340.9)
Closest name: Jealous Jellyfish (#bb0099)Relative luminance 0.1374

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12bf3a

#9112bf · #bf1240

#97bf12 · #1297bf

Split-complementary

Open in tool →

#40bf12 · #12bf91

#bf9112 · #12bf3a · #1240bf

Contrast

#bf1297 as textRatioAAAA largeAAAFix
Aaon white
5.6:1passpassfail
  • AAA: use #a30f81 as the text (7.14:1)
Aaon black
3.75:1failpassfail
  • AA: use #d714a9 as the text (4.56:1)
  • AAA: use #f05ccd as the text (7.12:1)
  • AA: or shift the background to #e8e8e8 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf1297 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf1297 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf1297
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf1297 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf1297-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md