Color

#bd780a

#bd780a
hex#bd780a
rgbrgb(189, 120, 10)
hslhsl(37, 90%, 39%)
oklchoklch(0.631 0.135 69.3)
Closest name: Caramel (#af6f09)Relative luminance 0.2427

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a4fbd

#bd1f0a · #a8bd0a

#0abd78 · #780abd

Split-complementary

Open in tool →

#0aa8bd · #1f0abd

#0abd1f · #0a4fbd · #bd0aa8

Contrast

#bd780a as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #a56909 as the text (4.54:1)
  • AAA: use #794d06 as the text (7.3:1)
  • AA: or shift the background to #1f1f1f (4.6:1)
Aaon black
5.85:1passpassfail
  • AAA: use #d0850b as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd780a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd780a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd780a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd780a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd780a-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md