Color

#bd77f3

#bd77f3
hex#bd77f3
rgbrgb(189, 119, 243)
hslhsl(274, 84%, 71%)
oklchoklch(0.694 0.186 308.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3048

Colors that go with #bd77f3

Medium Sea Green, Light Sea Green and Dark Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adf377

#7f77f3 · #f377eb

#f3bd77 · #77f3bd

Split-complementary

Open in tool →

#ebf377 · #77f37f

#f37f77 · #adf377 · #77ebf3

Contrast

#bd77f3 as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #a443ef as the text (4.54:1)
  • AAA: use #8012d3 as the text (7.13:1)
  • AA: or shift the background to #2e2e2e (4.59:1)
  • AAA: or shift the background to #000000 (7.1:1)
Aaon black
7.1:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd77f3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd77f3 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd77f3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd77f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd77f3-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md