Color

#bd73bf

#bd73bf
hex#bd73bf
rgbrgb(189, 115, 191)
hslhsl(298, 37%, 60%)
oklchoklch(0.662 0.136 326)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76bf73

#9673bf · #bf739c

#bfbc73 · #73bfbc

Split-complementary

Open in tool →

#9cbf73 · #73bf96

#bf9673 · #76bf73 · #739cbf

Contrast

#bd73bf as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #ac50af as the text (4.65:1)
  • AAA: use #823d85 as the text (7.11:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #c17ec4 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd73bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd73bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd73bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd73bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd73bf-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md