Color

#bd3d96

#bd3d96
hex#bd3d96
rgbrgb(189, 61, 150)
hslhsl(318, 51%, 49%)
oklchoklch(0.572 0.188 342.2)
Closest name: Fandango (#b53389)Relative luminance 0.1636

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dbd63

#a33dbd · #bd3d57

#96bd3d · #3d96bd

Split-complementary

Open in tool →

#57bd3d · #3dbda3

#bda33d · #3dbd63 · #3d57bd

Contrast

#bd3d96 as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #922f75 as the text (7.28:1)
Aaon black
4.27:1failpassfail
  • AA: use #c2429c as the text (4.55:1)
  • AAA: use #d378b8 as the text (7.15:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3d96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3d96 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3d96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3d96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3d96-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md