Color

#bd37d2

#bd37d2
hex#bd37d2
rgbrgb(189, 55, 210)
hslhsl(292, 63%, 52%)
oklchoklch(0.598 0.24 321.8)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.182

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4cd237

#7037d2 · #d23799

#d2bd37 · #37d2bd

Split-complementary

Open in tool →

#99d237 · #37d270

#d27037 · #4cd237 · #3799d2

Contrast

#bd37d2 as textRatioAAAA largeAAAFix
Aaon white
4.53:1passpassfail
  • AAA: use #9125a2 as the text (7.02:1)
Aaon black
4.64:1passpassfail
  • AAA: use #d072df as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd37d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd37d2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd37d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd37d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd37d2-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md