Color

#bd2c1f

#bd2c1f
hex#bd2c1f
rgbrgb(189, 44, 31)
hslhsl(5, 72%, 43%)
oklchoklch(0.525 0.183 29.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1272

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fafbd

#bd1f60 · #bd7b1f

#1fbd2c · #2c1fbd

Split-complementary

Open in tool →

#1fbd7b · #1f60bd

#60bd1f · #1fafbd · #7b1fbd

Contrast

#bd2c1f as textRatioAAAA largeAAAFix
Aaon white
5.93:1passpassfail
  • AAA: use #a7271b as the text (7.12:1)
Aaon black
3.54:1failpassfail
  • AA: use #db3324 as the text (4.51:1)
  • AAA: use #e7746a as the text (7.1:1)
  • AA: or shift the background to #e3e3e3 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2c1f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2c1f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2c1f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2c1f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2c1f-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md