Color

#bd290f

#bd290f
hex#bd290f
rgbrgb(189, 41, 15)
hslhsl(9, 85%, 40%)
oklchoklch(0.521 0.187 32)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1244

Colors that go with #bd290f

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fa3bd

#bd0f4c · #bd800f

#0fbd29 · #290fbd

Split-complementary

Open in tool →

#0fbd80 · #0f4cbd

#4cbd0f · #0fa3bd · #800fbd

Contrast

#bd290f as textRatioAAAA largeAAAFix
Aaon white
6.02:1passpassfail
  • AAA: use #aa250e as the text (7.05:1)
Aaon black
3.49:1failpassfail
  • AA: use #de3112 as the text (4.55:1)
  • AAA: use #f16d55 as the text (7.06:1)
  • AA: or shift the background to #e0e0e0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd290f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd290f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd290f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd290f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd290f-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md