Color

#bd1f29

#bd1f29
hex#bd1f29
rgbrgb(189, 31, 41)
hslhsl(356, 72%, 43%)
oklchoklch(0.516 0.191 24.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1196

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fbdb2

#bd1f78 · #bd631f

#29bd1f · #1f29bd

Split-complementary

Open in tool →

#1fbd63 · #1f78bd

#78bd1f · #1fbdb2 · #631fbd

Contrast

#bd1f29 as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #ab1c25 as the text (7.18:1)
Aaon black
3.39:1failpassfail
  • AA: use #dd313c as the text (4.58:1)
  • AAA: use #e8737a as the text (7.16:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd1f29 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd1f29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd1f29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd1f29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd1f29-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md