Color

#bc3838

#bc3838
hex#bc3838
rgbrgb(188, 56, 56)
hslhsl(0, 54%, 48%)
oklchoklch(0.537 0.169 24.9)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1381

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38bcbc

#bc387a · #bc7a38

#38bc38 · #3838bc

Split-complementary

Open in tool →

#38bc7a · #387abc

#7abc38 · #38bcbc · #7a38bc

Contrast

#bc3838 as textRatioAAAA largeAAAFix
Aaon white
5.58:1passpassfail
  • AAA: use #a13030 as the text (7.04:1)
Aaon black
3.76:1failpassfail
  • AA: use #c94a4a as the text (4.56:1)
  • AAA: use #d87d7d as the text (7.15:1)
  • AA: or shift the background to #e8e8e8 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc3838 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bc3838 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc3838
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc3838 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc3838-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md