Color

#bc2978

#bc2978
hex#bc2978
rgbrgb(188, 41, 120)
hslhsl(328, 64%, 45%)
oklchoklch(0.54 0.194 353.2)
Closest name: Fandango (#b53389)Relative luminance 0.1363

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29bc6e

#b729bc · #bc292e

#78bc29 · #2978bc

Split-complementary

Open in tool →

#2ebc29 · #29bcb7

#bcb729 · #29bc6e · #292ebc

Contrast

#bc2978 as textRatioAAAA largeAAAFix
Aaon white
5.64:1passpassfail
  • AAA: use #9f2365 as the text (7.24:1)
Aaon black
3.73:1failpassfail
  • AA: use #d23287 as the text (4.55:1)
  • AAA: use #e071ac as the text (7.13:1)
  • AA: or shift the background to #e6e6e6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc2978 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc2978 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc2978
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc2978 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc2978-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md