Color

#bb445a

#bb445a
hex#bb445a
rgbrgb(187, 68, 90)
hslhsl(349, 47%, 50%)
oklchoklch(0.556 0.153 12.5)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1544

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44bba5

#bb4495 · #bb6a44

#5abb44 · #445abb

Split-complementary

Open in tool →

#44bb6a · #4495bb

#95bb44 · #44bba5 · #6a44bb

Contrast

#bb445a as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #963648 as the text (7.2:1)
Aaon black
4.09:1failpassfail
  • AA: use #bf4f63 as the text (4.51:1)
  • AAA: use #d1808e as the text (7.19:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb445a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb445a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb445a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb445a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb445a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md