Color

#bb354d

#bb354d
hex#bb354d
rgbrgb(187, 53, 77)
hslhsl(349, 56%, 47%)
oklchoklch(0.536 0.17 14.9)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1365

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35bba2

#bb3590 · #bb5f35

#4dbb35 · #354dbb

Split-complementary

Open in tool →

#35bb5f · #3590bb

#90bb35 · #35bba2 · #5f35bb

Contrast

#bb354d as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #9f2d42 as the text (7.17:1)
Aaon black
3.73:1failpassfail
  • AA: use #cb4860 as the text (4.64:1)
  • AAA: use #d9788a as the text (7:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb354d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb354d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb354d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb354d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb354d-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md