Color

#bb3040

#bb3040
hex#bb3040
rgbrgb(187, 48, 64)
hslhsl(353, 59%, 46%)
oklchoklch(0.529 0.175 19.5)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1305

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30bbaa

#bb3085 · #bb6530

#40bb30 · #3040bb

Split-complementary

Open in tool →

#30bb65 · #3085bb

#85bb30 · #30bbaa · #6530bb

Contrast

#bb3040 as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #a22a38 as the text (7.18:1)
Aaon black
3.61:1failpassfail
  • AA: use #cf4455 as the text (4.61:1)
  • AAA: use #dc7985 as the text (7.12:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb3040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb3040 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb3040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb3040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb3040-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md