Color

#ba3699

#ba3699
hex#ba3699
rgbrgb(186, 54, 153)
hslhsl(315, 55%, 47%)
oklchoklch(0.562 0.197 339.7)
Closest name: Fandango (#b53389)Relative luminance 0.1538

Colors that go with #ba3699

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#36ba57

#9936ba · #ba3657

#99ba36 · #3699ba

Split-complementary

Open in tool →

#57ba36 · #36ba99

#ba9936 · #36ba57 · #3657ba

Contrast

#ba3699 as textRatioAAAA largeAAAFix
Aaon white
5.15:1passpassfail
  • AAA: use #962c7c as the text (7.12:1)
Aaon black
4.08:1failpassfail
  • AA: use #c639a3 as the text (4.52:1)
  • AAA: use #d775be as the text (7.18:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba3699 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba3699 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba3699
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba3699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba3699-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md