Color

#b73ffd

#b73ffd
hex#b73ffd
rgbrgb(183, 63, 253)
hslhsl(278, 98%, 62%)
oklchoklch(0.626 0.267 309.3)
Closest name: Magento (#bf3cff)Relative luminance 0.2071

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#85fd3f

#583ffd · #fd3fe4

#fdb73f · #3ffdb7

Split-complementary

Open in tool →

#e4fd3f · #3ffd58

#fd583f · #85fd3f · #3fe4fd

Contrast

#b73ffd as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #b02bfd as the text (4.56:1)
  • AAA: use #8702d4 as the text (7.02:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #c86dfe as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b73ffd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b73ffd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b73ffd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b73ffd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b73ffd-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md