Color

#b50d2c

#b50d2c
hex#b50d2c
rgbrgb(181, 13, 44)
hslhsl(349, 87%, 38%)
oklchoklch(0.493 0.192 21.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1029

Colors that go with #b50d2c

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0db596

#b50d80 · #b5420d

#2cb50d · #0d2cb5

Split-complementary

Open in tool →

#0db542 · #0d80b5

#80b50d · #0db596 · #420db5

Contrast

#b50d2c as textRatioAAAA largeAAAFix
Aaon white
6.87:1passpassfail
  • AAA: use #b00c2a as the text (7.16:1)
Aaon black
3.06:1failpassfail
  • AA: use #ea1038 as the text (4.63:1)
  • AAA: use #f46680 as the text (7.06:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b50d2c as the background.

Brands using this color

Fonts for this mood

#b50d2c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b50d2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b50d2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b50d2c-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md