Color

#b50320

#b50320
hex#b50320
rgbrgb(181, 3, 32)
hslhsl(350, 97%, 36%)
oklchoklch(0.488 0.196 24.1)
Closest name: Bullseye (#b9030a)Relative luminance 0.0999

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03b597

#b50379 · #b53e03

#20b503 · #0320b5

Split-complementary

Open in tool →

#03b53e · #0379b5

#79b503 · #03b597 · #3e03b5

Contrast

#b50320 as textRatioAAAA largeAAAFix
Aaon white
7:1passpasspassPasses AAA — no fix needed.
Aaon black
3:1failfailfail
  • AA: use #ec042a as the text (4.62:1)
  • AAA: use #fd5e79 as the text (7.05:1)
  • AA: or shift the background to #d1d1d1 (4.59:1)
  • AAA: or shift the background to #ffffff (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b50320 as the background.

Brands using this color

Fonts for this mood

#b50320 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b50320
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b50320 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b50320-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md