Color

#b440ba

#b440ba
hex#b440ba
rgbrgb(180, 64, 186)
hslhsl(297, 49%, 49%)
oklchoklch(0.58 0.206 325.8)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1692

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#46ba40

#7740ba · #ba4083

#bab440 · #40bab4

Split-complementary

Open in tool →

#83ba40 · #40ba77

#ba7740 · #46ba40 · #4083ba

Contrast

#b440ba as textRatioAAAA largeAAAFix
Aaon white
4.79:1passpassfail
  • AAA: use #8c3190 as the text (7.1:1)
Aaon black
4.38:1failpassfail
  • AA: use #b841be as the text (4.54:1)
  • AAA: use #cc76d0 as the text (7.07:1)
  • AA: or shift the background to #fafafa (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b440ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b440ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b440ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b440ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b440ba-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md